When information is set free…

From Seth Godin’s latest post:

When information is set free, does it help you or hurt you?

If it’s not helping you, this is a good time to change your model.

I’m seeing the ways free access to information is revolutionising education, photography and journalism, and in each of these areas, it seems to me that too many people are doing too little to keep up. Whether they’re oblivious or cynical, the outcome will be the same: they will know less than the people they serve, and thus become irrelevant. Unless, of course, they adapt to this brave new world–probably by offering something that can’t be googled.

What are you doing to “knowledge-proof” yourself?